Journal

Posted by: Nick Vitale

19 June 2013

FREE WORKSHOP: How To Create An Online Video Marketing Strategy

What is it?

Award-winning digital agency Skylab is hosting a series of FREE workshops aimed at helping to educate attendees and share best practice in the creation of a successful online video marketing strategy.

Who is the workshop for?

The workshops are relevant to any business, brand or organisation with a Marketing Director, Senior Marketing Manager or other senior decision maker with budgetary responsibility, that wishes to utilise the power of online video for marketing or communication purposes via websites, apps, social media, connected TVs or mobile spaces.

Who is it delivered by?

The workshop will be delivered by BAFTA Award winning Managing Director of Skylab, Nigel Collier. Nigel trained as a film producer and director and has spent 20 years involved in digital and online innovation. As the co-inventor of the MediaTank online video platform, Nigel is exceptionally well qualified to advise organisations about how to create an effective online video marketing strategy.

Nigel has advised a variety of different private sector businesses including regional, national and global organisations as well as public sector organisations such as local government, national government and national governing bodies. His experience also covers many different sectors including agencies, education, food & drink, manufacturing, medical, professional services, property, retail, sport, training, transport, travel etc.

Exclusive & High Quality

The workshops are only open to a maximum of 5 people at a time in order to retain the highest possible quality.

What will the workshop involve?

These exclusive events will feature an educational presentation including the latest insights into online video usage and strategies, followed by a group workshop with a one to one focus on each attendee’s organisation. Nigel will work with each attendee to help them brainstorm insights and opportunities for their respective organisation, leaving everyone with a clear view on how to create a successful online video marketing strategy.

There will be an unashamdely commercial approach, aimed at helping attendees use video to help find their optimum online audience and convert them into fans, followers or paying customers.

Topics for presentation and discussion will include:

￭ What is online video?
￭ Why is it important?
￭ What are the opportunities?
￭ How do you reach as big an audience as possible?
￭ How do you convert video viewers into customers?
￭ How do you create an online video strategy?
￭ How do you evolve the strategy over time?
￭ What content should you create and why?


Details

Format: Workshop.
Attendees: Marketing Directors, Senior Marketing Managers or other decision makers.
Time: 11am - 3pm. Lunch is provided.
Location: Skylab, 386a Cooper House, Third Avenue, Trafford Park, Manchester M17 1JE.
Phone: 0161 877 0004.




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