Swimfit Web App
Skylab revolutionise swimming training.
Skylab are delighted to announce the launch of Swimfit, a new web app developed as part of a long term relationship with British Swimming and The ASA.
Sponsored by British Gas, Swimfit actively encourages users to improve their health and overall fitness by targeting their specific workout goals.
The app supports British Swimming’s key strategy of increasing levels of swimming participation and delivers training tips and advice through video tutorials hosted on MediaTank, Skylab’s innovative white label video platform.
As part of the project we developed and built MySwimfit, an exciting new interactive web application that acts as an online swimming coach, allowing members to set themselves swim challenges and create bespoke training programmes and goals.
Rather than us tell you about the dramatic success of Swimfit, we asked Barry Wade, the website manager for the ASA to comment:
“From concept through to execution Skylab has more than delivered. Their innovative, flexible and collaborative way of working has created a great new Swimfit website for us… and the list of positive feedback we have received from users speaks for itself.
Swimfit’s goal is to get more people swimming and improve people’s health. It’s a free programme that guides people through pool exercises.
Over the previous two years before we moved Swimfit to the website and Skylab’s Web App, the total number of members to Swimfit was around 9,000. The fall out rate was also high with the website gaining about 15,000 page views a month.
In the first four months of the Web App going live we gained 9,000 new members (as many as the previous 2 years) and the website now gains over 150,000 page views a month as people log swims and keep track of their progress (10 times the amount of previous traffic).
This is giving us concrete results in our drive to get Britain healthier as people engage with swimming. The new website has also allowed us to become a publisher. This means we can directly engage with people in an online environment in a manner once only the preserve of traditional media. A good example is the recent World Trials Swimming Championships. Through the website we managed to have an eight day event at capacity everyday. We have also been able to update the website as journalists from the event, gaining coverage for unknown swimmers and getting larger numbers of people engaged in swimming as we move towards the Olympics.“
With work now complete on phase one, we’re looking forward to cracking on with phase two which will include the integration of the channel with Facebook and Twitter and delivery of the MySwimfit platform on mobile channels such as iPhone. We’re confident these features will continue to revolutionise poolside training sessions.
Watch this space…..
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