2012 British Gas Swimming Championships
British Gas Swimming Championships 2012
The 2012 British Gas Swimming Championships promise to be the most exciting selection trials for the London 2012 Olympics. As such, British Swimming, sponsored by British Gas was eager to promote the event and invite swim fans to live the drama, share the journey and feel the glory.
Skylab delivered a vision that focused on the athletes themselves, inviting swim fans to get up close and personal with their favourite swimming stars.
We designed and developed “The Locker Room“ a high impact, interactive microsite that delivers stats, facts and personal information about the stars, including athlete blogs and Q&A; sessions. Additionally, visitors are encouraged to relive champs' past glory in a dedicated video archive section delivered by Skylab's innovative video platform, MediaTank. For those with Olympic aspirations, the site acts as a gateway and information point for all swimming athletes interested in joining the team.
The site also has a strong commercial function, encouraging visitors to purchase tickets for the event.
Barry Wade, web manager, British Swimming, comments: “The response to the microsite has been phenomenal with over 43,000 unique visitors in the first three months. The microsite has really helped us bring this event to life and engage with more swim fans across the country.“
2012 British Gas Swimming Championships
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2012 British Gas Swimming Championships
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Skylab is an innovation studio
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We explore the internet to invent the new...
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