Journal

Posted by: David Logan

04 July 2011

Skylab Get Social

We were really pleased to see such a fantastic turnout for the second annual Social Media Day event in Manchester. The event was organised by Skylab, hosted by MD, Nigel Collier and supported by MediaTank, Melbourne Hosting and 24-7 North.

Over 130 people packed out the Merchant Room at the Castlefield Rooms in Manchester to watch presentations from four fantastic speakers.

The night kicked off with a fascinating insight into an award-winning Twitter campaign by Greater Manchester Police @gmp24_1. Amanda Coleman and Kevin Hoy explained the background and the issues they faced during this pioneering project, including criticism from mainstream media who didn’t think policeman could tweet while doing their jobs effectively.

Next up was Simon Plumb Social Media Lead for @bbcnwt who took us behind the scenes at NorthWest Tonight to show how they use social media to great effect to encourage audience interaction. Fantastic engagement stats prove the strategy is working. Simon also revealed that Gordon Burns is an avid tweeter sometimes tweeting as the show goes live on air!

The fabulous Christina McDermott @MissCay entertained the audience with tales from her popular blog Little Red Courgette, emphasising the importance of personality and finding your own voice, creating good content and revealing how she even met her fiance through social networking!

Rounding off the night in style was Victoria Stansfield, Digital Delivery Manager for Manchester City Football Club @mcfc, who revealed that the primary aim of their strategy is engaging with fans in a personal, friendly and inclusive way across various platforms. She also explained the importance of engaging with those who post negative comments.

There was a chance for questions before the big prize draw with the opportunity to win prizes ranging from a signed Man City team photo to an autographed picture of Gordon Burns with the latter proving to be the most popular!

We hope you enjoyed the night as much as we did and look forward to seeing you all again next year.

You can find out more about the event by visiting the website http://www.smdaymcr.co.uk. If you have any suggestions for next year’s event please get in touch, we’d love to hear from you at [email protected].

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