England Lacrosse
Overview
England Lacrosse is responsible for managing the sport of Lacrosse in England including both male and female Lacrosse across all age groups as well as camps, Pop Lacrosse, INTO Lacrosse and Team England.
England Lacrosse has
a long-term vision…
To make Lacrosse one of the
major team sports in England by substantially increasing participation for all.
They came to Skylab with a straight forward request:
“How can we build a website that
will focus on community, bring our top athletes forward as heroes and representatives of the sport and overall make people excited about playing Lacrosse?”
Multi-channel sales
In order to help revenue generation, an e-commerce system was integrated with the website to help England Lacrosse provide visitors with access to quality Lacrosse equipment as well as the possibility to purchase courses and camps.
Lacrosse TV was integrated with the website using Skylab’s MediaTank video platform in order to give England Lacrosse the tools necessary to manage and deliver high definition video to the visitors.
To meet the goals of English Lacrosse, Skylab focused on the following areas:
A custom membership platform was developed to help England Lacrosse manage the vast network of Lacrosse participants such as coaches, players and fans.
Skylab integrated the Lacrosse Talk magazine into the new website, adding fixtures, events, images and video content to help give Lacrosse fans in the UK an online home to share experiences. Social media is at the core of the website and adds value as well as deepens the engagement between the NGB and the community.
ClubFinder was introduced to give website visitors easy access to the various clubs located around England.
“Skylab has matched the requirements of England Lacrosse with digital functions to provide real solutions to organisational challenges. The digital hub has been conceived to grow with the organisation, we know what investment will be required in the medium term to ensure our longer-term digital vision is achieved.”
Caroline Royle, Marketing Manager
England Lacrosse
“We knew that England Lacrosse needed the tools to show the passion and energy behind lacrosse in the United Kingdom and the ability to manage and increase interest in the sport.
With a custom solution including an eCRM and content delivery platform like MediaTank we were sure that it was the right combination of tools to make that happen.”
David Shuttleworth, Chief Executive
England Lacrosse
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