BREVILLE
OVERVIEW
Cooking up a storm
Turn On Your Creativity is an online cookbook that creates a personalised and immersive experience for the keen cook, featuring inspirational recipes, how to videos and masterclasses by the best chefs in the industry.
the brief
Mastering the basics
Enable Breville to engage with customers through their love of food.
Capture data and build customer profiles.
Generate brand awareness through content marketing and social sharing.
MOBILE & TABLET
Recipes at your fingertips
A fully responsive cookbook in your pocket, users can follow recipes and shop for ingredients on any device.
how to videos
Watch how the pros do it
Breville can seamlessly upload, encode, broadcast and share embeddable video content using our MediaTank video platform.
PERSONALISED COOKBOOK
All your favourites in one place
Users can collect their favourite recipes and videos in a personalised scrap book of ideas.
SOCIAL SHARING
What’s for dinner?
Social sharing allows recipes to be shared quickly and easily with friends and family.
POWERFUL SEARCH
Quick and easy
Search by main ingredient, cuisine, course, cooking time or even difficulty to find recipe inspiration.
DATA ACQUISITION
Knowledge is key
Data capture is provided through member account creation and email newsletter signups, allowing Breville to know who their users are and to keep in contact with them.
"Significant benefits..."
"Significant benefits..."
“Skylab’s delivery of Turn On Your Creativity moves us into a digital space that provides significant benefits including the ability to be managed in-house, the ability to grow and serve as a platform for delivering high quality content.”
James Sizer, Communications Manager
Breville
CONTACT US
Let’s talk…
Do you have any digital goals, challenges or ideas you want to discuss?
We would be happy to have an informal chat and share our knowledge and expertise, with no obligation.
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