There are a range of different types of content that an individual or business can produce. Some of these are easily identifiable, such as news articles, photo galleries or videos. Other types of content are less obvious, such as curated content.
Content curation is the capturing, packaging and sharing of content previously published.
Some of the most engaging articles you will read are supported by curated content such as tweets, Facebook posts, pinned Pinterest images and embedded Youtube or MediaTank videos.
Going the extra mile to integrate curated content can take your news article from standard to engaging.
Whether you're trying to produce a piece of content this very moment or whether you're doing some research on an article you will need a place to capture, store and organise your findings. Fortunately, there is a very large range of content curation tools available for free, some of our favourites include Scoop It and Kippt.
Scoop It
Scoop.it · Scoopit allows you to share ideas that matter on beautiful topic pages. Their tools help you to cut through the noise on Social Media. Best of all, sign up is free. Open this article
Kippt
kippt.com · Kippt builds you an online library of amazing things. You can use Kippt to collect research, stories, inspiration and notes. Open this article
We've recently started experimenting with Kippt here at Skylab. Here's an introductory video:
A quick Twitter search demonstrates the range of content that can now be embedded into your articles:
You can now embed your Sketchfab models in @polycount, with native support in the text editor! http://t.co/vCGOFSx919 ...
— Sketchfab (@Sketchfab) May 20, 2013
NEW POST: How to embed QR codes in to pictures - Mark Anderson's Blog http://t.co/KiAUya0NPC #ukedchat #QRcode #slide2learn
— Mark Anderson (@ICTEvangelist) May 19, 2013
How to Embed a Video in a WordPress Blog A Beginner’s Guide http://t.co/Ljq4r47br7
— Mayra Borrero (@mayrabor) May 22, 2013
How to Embed Vine Videos into Your Blog Posts http://wp.me/p2NRa0-3DB How to Embed Vine Videos into Your Blog Posts http://wp.me/p2NRa0-3DB
— Victoria Brewood (@PommieTravels) May 20, 2013
HEY GUYS! You can now embed @songdropapp players on your own blog/website.HEY GUYS! You can now embed @songdropapp players on your own blog/website.
— Brittney Bean (@brittneybean) May 20, 2013
Storify
Storify · Storify helps to make sense of what people post on social media. Our users curate the most important voices and turn them into stories. Open this article
Shareist
Shareist · Shareist provides one place for all your links, videos, notes, tweets, etc. Your inboxes capture anything in separate projects and the editorial calendar helps you to plan and keep an eye on progress. Open this article
How you go about integrating curated content into your content production workflow is entirely up to you. You can find content before writing or use content to inspire writing. Just remember that the more engaging you can make your content the more likely that a visitor will return for more.
Interested in learning more? Get in touch @studioskylab.