A Few Easy To Consume, Digital Marketing Stats

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There are plenty of statistics floating around the internet especially in regard to digital marketing. However, when you find a reputable source offering that information it’s definitely worth sharing. Today’s topics include customer service, mobile, commerce, apps and dual screen stats. We’ve borrowed the below stats from our source which you can find at the bottom of this article. Below you will find the fact followed by our thoughts on the matter.

• Only 41% of businesses can accurately track mobile vs. desktop user behaviour
• Businesses need to segment their website traffic to provide appropriate content for the user depending on their platform

• 30% of top brands have dedicated Twitter feeds for customer service
• You need to engage with your audience where and when they are available and through the platform they choose, smart brands are turning on to this every day

• The average response time for a customer support response via social media decreased from 5.1 hours to 42 minutes in the last three months
• Smart businesses realise the opportunity and they’re starting to see positive results from this type of communication

• One in five of the businesses questioned professed to have a marketing plan, but most carry out marketing activities on an ad hoc basis (35%) ‘ especially those in micro-businesses of 1-10 employees (45%)
• Brands and businesses need professional support, our Financial Director should not be your Marketing Director. Doing ‘it’ right takes expertise and that expertise shows ROI.

• According to research nearly 64% of well-to-do Americans are using dual screens on a regular basis (such as an iPad and a TV)
• Where, when and how we consume media is changing quickly, very quickly, as time goes on people will expect content prepared for multiple platforms

• The number of mobile apps downloaded around the world increased by 104% in 2012 to 60.1bn
• Mobile websites and mobile apps each have their place, people love apps but apps aren’t always right for your business, the key here is growth and that’s a growth that won’t stop anytime soon

• Fewer than half of businesses (41%) are able to accurately measure the differences between mobile and desktop visitors
• Businesses clearly need expertise in understanding these traffic differences, it’s a full time profession, not something just anyone can do

The key takeaway points here indicate that social media, content and the platforms on which that content exists are the most important elements. With the right combination of technology, training and delivery you can engage with your audience more effectively and see better results. This won’t change.

Technology has given us new expectations in how we communicate with each other and businesses. We expect to shop for new things on the train home, ask for insight from friends on potential purchases while shopping, ask questions about products from businesses at the coffee shop, make purchases with a password securely on our mobile, and tweet about the newly purchased item delivered and arriving sooner than scheduled. This is where you need to be.

With the right guidance achieving these goals can be easy. Get in touch directly at [email protected] or tweet us at @studioskylab for more info.

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